Hethel Innovation Ltd Appoints New Chair of the Board
by Alice Ball | 21st May 2026 | Hethel Innovation
Hethel Innovation Ltd is delighted to announce the appointment of David Armstrong as Chair of the Board.
David brings extensive leadership experience spanning financial services, consultancy, and housing, with a career that has encompassed senior finance, operational, transformation, and IT roles. His passion for business and innovation began during his university studies, where his dissertation explored the birth and growth of small businesses in the UK. Since then, he has continued to champion enterprise and innovation through a range of influential leadership positions. Most recently David played a leading role in developing innovation capability and culture across the Bromford Flagship Group.
During his 14 years with the group, serving as Chief Financial Officer and Chief Operating Officer, David gained extensive board-level experience across the Group Board, joint ventures, and subsidiary companies. He also continues to serve as a Non-Executive Director at Norwich City Services Limited and prior served on the Board of the Norfolk Chamber of Commerce, where he chaired the Finance Committee.

Photo credit to Matt Marsh Photography – Raw Edits
Commenting on his appointment, David said:
“My role as CFO has always been about far more than treasury, reporting, and governance. Strategy development and leading transformational innovation programmes have been central throughout my career.Hethel Innovation plays a unique and vital role in supporting some of the region’s brightest and most ambitious entrepreneurs to create game-changing businesses. I am excited to join the organisation as Chair and help shape its next phase of growth and impact.”
Chris Sargisson, CEO of Hethel Innovation Ltd, welcomed the appointment:
“David shares our passion and commitment to helping businesses across the region thrive and grow. He brings outstanding strategic insight, strong governance expertise and a highly collaborative leadership style. In today’s rapidly changing environment, innovation is no longer optional, it is essential. David’s experience and vision will help strengthen our mission to support businesses that drive local economic growth while delivering national and global impact.”
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About the Author
Alice Ball
Events And Marketing Co-ordinator
Connecting our communities plays a huge role in our mission to be the place for collaboration and growth. We've worked hard to build a network of like-minded businesses from many industries and sectors, and so it’s a big part of my role to make sure we’re keeping everyone connected and engaged.