Become your own ‘PR star’ in the new year with the help of online course creator, PR coach and strategist Elma Glasgow

If you joined us for our ‘Introduction To PR’ workshop back in October you’ll be familiar with the brilliant Suffolk-based PR consultant, Elma Glasgow, as she gave us a rundown of what it takes to create successful PR for your business as an entrepreneur.

When starting a business or even a few years down the line, it can be an ongoing struggle to stay on top of outward processes that your customers and followers see. Having good PR can do wonders for your brand, from boosting awareness to having better transparency with your audience, however many SMEs don’t have the time or resources to apply themselves fully.

It’s clear from scrolling through media outlets that the trending focus is becoming more and more interested in ethical issues, which is great for ethical businesses. From climate change and environmentalism to access to food and racial equality; more businesses are expected to show what they’re doing to combat these issues. Once again, smaller companies typically find it harder to respond and get their expertise and stories across. Enter Elma!

Suffolk-based PR consultant – Elma Glasgow

For ethical entrepreneurs who want to put more thought into their PR but don’t know how, Elma’s soon to be launched ‘Beginners’ PR for Ethical Entrepreneurs’ business courses are the perfect place to start. Having over 25 years’ experience working freelance and in-house with agencies, Elma’s passion is working with brands and experts who share the same goal in having a positive impact on the world, with much of her focus surrounding arts, charities, ethical and well-being brands.

The two courses designed for the ethical sector are set to launch on Monday 11th January. They will provide businesses with key PR skills to secure their own media coverage, which will help their business grow and have a greater impact. Both courses offer similar content, with one course offering the added benefit of live coaching sessions from Elma to help deepen learning.

Check out this fantastic testimonial from just one former student, already reaping the rewards from their new PR skills!

To mark the (more than welcome!) start for 2021, Elma is offering 21% off both course prices. Offer expires 19th December, so be quick to sign up! See what’s on offer below for small business owners and employees of larger organisations:

  • Interactive course with live group coaching sessions – £399 (or the price of hiring a PR professional for one day).
  • Self-study, automated course – £199 (the same price as just one press release written by a PR expert).

Make sure to get in touch with Elma to sign up for your chosen course and sign up to her newsletters which are bursting with news, advice and carefully selected media opportunities.

Take a look at what events Hethel Innovation has coming up in 2021 or contact us if you need support with your business at