Emily Nichols

As Marketing Lead at Hethel Innovation, I bring together a passion for storytelling, community building, and driving impact within the region’s vibrant innovation ecosystem. But I try to do this through the lens of good trouble, finding a way to balance creativity with strategy, often throwing the unexpected into the mix. I’m a firm believer in human first, so when I look at the vibrant innovation landscape around me at Hethel Innovation, it sparks curiosity and questioning. It’s one thing to look at data points; it’s another to uncover the passion and journey behind it.

I’m also a very proud mum, and I work closely with Norfolk County Council on the Parent and Career Panel, bringing the voice of parents to those shaping services and policy. I approach life with the mindset of continuous growth and finding the right solutions to problems, not the easy ones.

The Poet Sara Kay best describes my ethos on life in her poem B “, so I’ve added a stanza below.

“I want her to see the world through the underside of a glass bottom boat, to look through a magnifying glass at the galaxies that exist on the pin point of a human mind. Because that’s how my mom taught me. That there’ll be days like this, “There’ll be days like this my momma said” when you open your hands to catch and wind up with only blisters and bruises. When you step out of the phone booth and try to fly and the very people you wanna save are the ones standing on your cape. When your boots will fill with rain and you’ll be up to your knees in disappointment and those are the very days you have all the more reason to say “thank you,” ‘cause there is nothing more beautiful than the way the ocean refuses to stop kissing the shoreline no matter how many times it’s sent away.”

I am a woman of data, of creativity and of curiosity.