From Attention to Revenue: Mastering the New B2B Buyer Journey

Reset your B2B marketing in the attention era—join us to learn how to turn noise into pipeline with a buyer-led GTM strategy.

What will you take away from this event?

• How to turn attention into pipeline, not just clicks?
• Where your ICPs are hanging out, searching, exploring, buying (and how to show up)?
• Why most B2B marketing fails — and how to fix it with a buyer-led GTM.
• How to align content, channels, and messaging into a good inbound-outbound engine?

Who Should Attend?

• B2B Founders & CMOs looking to rebuild GTM around real buyer behaviour
• Growth-stage companies tired of random tactics and disconnected efforts
• Revenue leaders focused on long-term pipeline — not just MQLs
• Whether you’re from Norwich, Cambridge, or scaling globally — this is your chance to zoom out, rethink your approach, and leave with clarity.