Indigo Illusions

Norwich based animation and video production

We asked Lucy and Jake at Indigo Illusions a couple questions about their business, check out their answers below!

Talk us through Indigo Illusions, what is your story and what do you do?

We are a creative animation and video production studio based in Norwich. We specialise in motion design, 2D animation and video to develop brand’s and business’ individuality and help them to communicate a clear and unique message to their audiences.

The studio is ran by myself (Lucy Summers) and my business partner Jake Sutcliffe. We met on the BA Animation course at Norwich University of the Arts and began developing Indigo as soon as we graduated in late 2018. With both a shared passion for moving image, the local creative industry and being business driven, it felt like the natural move to form our own studio.

How have you been working with the Business Development Team at Hethel Innovation?

Near the beginning of our journey we attended the Activate course that the Hethel Business team were running. This is how we initially began contact with Hethel. The course was very insightful and we really felt a sincere belief and encouragement from the team. It was clear that they are very invested in the local business community and we have developed a very supportive relationship with them as our business has grown over the last year.

What do you see in your business’ future, do you have any goals right now?

Of course like most businesses our primary goal is to scale up, build a team and work with really exciting clients. On top of that, as an animation studio we really want to bring something different to Norwich and build an exciting personal brand for Indigo. We want to contribute to our creative community and inspire other young people and students to further their dreams in the creative industry.

We have had a fantastic experience so far and have learnt so much along the way, as well as meeting so many other inspiring business owners in the local community. We are really looking forward to continuing to develop our relationships with other entrepreneurs and expanding our network over the years.